DEKESHA C WILLIAMS, MBA
VIZIONS CONSULTING
Welcome to Vizions Consulting, LLC, the premier destination for entrepreneurs at every stage of their journey—whether you’re nurturing the seed of an idea or steering the growth of a thriving business. Under the visionary leadership of DeKesha Williams, celebrated as the Webinar Queen and an Award-Winning Business Strategist, we’ve elevated our mission to not just guide but to transform the landscape of entrepreneurship.
At Vizions Consulting, we’re not just about coaching, mentoring, and training. We're about crafting legacies. With DeKesha at the helm, our expertise spans the critical dimensions of business success in the digital age. From the pioneering insights of Vizions Enterprise, the comprehensive digital marketing prowess of Your Outsourcing Club, to the innovative software solutions of YOC Systems, we bring a wealth of knowledge and tools to your doorstep.
With DeKesha Williams' transformative vision, Vizions Consulting, LLC stands as a beacon of empowerment, innovation, and success. Here, we believe in the power of your story and the potential of your business. Let’s embark on this journey together, defining, designing, and drafting the future you’re meant to build.
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WHAT ARE DEKESHA'S CLIENTS SAYING... .
Crystal Cunningham
I want to let you all know this thing is working!! As of this morning i have a total of 8 ppl that’s paid for my program and in my new group. This is HUGE!! I wasn’t suppose to sale anything the first night but i felt it was time to leap. Next week i will go back and do my 2nd webinar with a brand new level of confidence. Learning Zoom is important.
By opting into Dekesha C Williams class learning about webinars and building your audience i’m not sure if this would be happening. Since this class, I’ve been promoting my program without any paid AD’s but i can’t wait to do that to see what result i will get. In addition, I will be able to have more testimonials about the program.
This is sooooo good! I am beyond proud of myself, challenging myself to grow into another level.
Recent PODCAST
How to Collect Pre-Qualifying Data on Leads for Webinars and Virtual Summits
"Success isn’t about doing more, it’s about doing what matters most."
Hosting webinars and virtual summits is an excellent way to engage with your audience and build your authority in your niche. However, to make these events successful, it’s crucial to attract the right attendees. This is where collecting pre-qualifying data on your leads comes into play. By gathering information about your potential participants before the event, you can ensure that you are speaking to the people who will most benefit from your content—and who are most likely to convert into paying customers or loyal followers.
Why Pre-Qualifying Leads Matters
Pre-qualifying leads allows you to tailor your marketing efforts, segment your audience more effectively, and create content that resonates with your ideal clients. When you know who’s attending your webinar or virtual summit, you can provide them with personalized experiences that will enhance their learning and increase the chances of conversions.
Moreover, collecting pre-qualifying data saves you time and effort by ensuring that you're not wasting resources on attendees who might not be ready to take the next step with your offer. It also helps you establish authority by showcasing that you understand their needs and have solutions ready for them.
How to Collect Pre-Qualifying Data
Use a Well-Designed Registration Form
The registration form is the most direct method of collecting pre-qualifying data. Here, you can ask potential attendees for essential information such as:
Name
Email address
Job title or industry
Challenges they are facing
Goals for attending the webinar or summit
Questions they hope to get answers to
This data will give you valuable insights into their needs and motivations, which you can use to personalize your content and follow-up strategies.
Incorporate Lead Scoring in Your Registration Process
Lead scoring is a system that assigns value to your leads based on specific criteria. For instance, you can assign higher scores to attendees who have a higher likelihood of converting (e.g., based on job title, level of engagement with your content, or past interactions). This allows you to prioritize your leads and tailor your follow-up communication accordingly.
Ask Qualifying Questions During the Registration Process
In addition to basic information, ask questions that will help you better understand your attendees' current situation. These questions should be designed to identify the quality of the lead, such as:
What’s your biggest challenge right now?
What’s your goal for attending this webinar or summit?
Are you currently using any solutions to address this problem?
These questions will help you gauge the level of interest and readiness of the participant to take action, whether that’s purchasing a product, booking a service, or attending your next event.
Integrate a CRM System to Track and Analyze Data
Use a CRM (Customer Relationship Management) system to organize and track the data you collect from leads. CRM tools allow you to analyze trends in the responses and segment your leads based on their needs and behaviors. With this system in place, you can follow up with attendees who are more likely to convert and offer them specific solutions, increasing the chance of success.
Leverage Social Media and Landing Pages
If you’re using social media platforms or specific landing pages to promote your webinar or summit, consider adding a pre-qualifying element to these platforms. You can ask people to answer a quick survey or question on a social post to gauge their level of interest. This allows you to filter out those who aren’t a good fit while also driving engagement and excitement around your event.
Wrapping It Up
By gathering pre-qualifying data on your leads, you’re positioning yourself for success before the event even starts. You’ll be able to provide a more personalized experience, engage with the right people, and ultimately convert more attendees into loyal clients or customers.
Don’t miss out on maximizing your next webinar or summit. Start collecting pre-qualifying data today, and watch your conversions soar.
CTA:
Want to learn more strategies for optimizing your webinars and virtual summits? Download my free [Webinar Success Guide] or schedule a free discovery call with me to discuss how I can help you scale your online events and increase your revenue.
